Top Fashion Games on iOS in Kenya: Q1 2025 Performance

In the first quarter of 2025, Kenya's iOS platform showcased intriguing trends among the top fashion games. According to Sensor Tower data, these applications experienced varying patterns of downloads, revenue, and active users.

Merge Fashion: Romance Story from Wind's Choice Tech Limited saw fluctuating weekly downloads, starting at 239 and dropping to 52 by late January, before climbing to 127 by mid-March. Revenue peaked at $19 in mid-January, with a general decline thereafter. Active users reached a high of 411 in early January but dropped to 112 by the end of March.

Fashion Queen: Dress Up Game had a significant peak in downloads at 368 initially, followed by a dip and then a resurgence to 193 by the end of March. The game maintained a steady number of active users, starting at 754 and rising to 619 by the quarter's end.

Project Makeover by Magic Tavern, Inc. demonstrated strong revenue performance, peaking at $245 in mid-February. Although downloads were relatively low, with a peak of 185 early in the quarter, active users remained robust, ending the quarter at 1.9K.

Satiszone: Perfect ASMR Tidy showed a consistent pattern in downloads with a peak at 94 in early January. Active users rose from 72 to 166 throughout the quarter, indicating steady engagement despite no revenue generation.

Customize Skins Clothes Editor experienced a decline in downloads from an initial 186 to zero by the quarter's end. Revenue followed a similar downward trend, starting at $71 and settling at $33. Active users decreased from 608 to 384.

For more detailed insights and data on these apps, visit Sensor Tower's comprehensive reports.